Category Archives: Pardot Lead Grading

How to build scoring and grading in Account Engagement (Pardot)

The ability to natively build scoring and grading on leads is one of the functions of Account Engagement (Pardot) that sets it apart…
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Scoring and grading in Pardot: What is it and how does it work?

Recently the Pardot / Account Engagement User Group in Melbourne, Australia held a meeting to discuss scoring and grading in Pardot / Account…
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Pardot Scoring vs Grading: Pinpoint Hot Prospects

Two Pardot features work in combination to empower you, and other teams in your organization, to prioritize and qualify new prospects. These two…
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The Ultimate Guide to Pardot Grading

Posted on December 6, 2021 in Pardot Pardot grading represents how closely a prospect fits your ideal customer profile. Each prospect is assigned…
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Why Pardot Scoring & Grading are Better Together

Why Pardot Scoring & Grading are Better Together ByChristina Anderson Marketing and sales alignment What is your Marketing Qualified Lead criteria for when…
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