Category Archives: Marketing Attribution
It is critical for any marketing leader to have insight into what is working and what is not. Multi-touch Attribution enables marketers to…
Setting up a Pardot campaign structure the first time can be a daunting task. Why? Well, marketing initiatives are messy. As a marketer,…
Here's the video of my session from the 2021 Pardreamin virtual conference. This presentation covers how to get the most out of the…
Flows can be scary to create, but Opportunity Contact Roles are important for Pardot’s campaign influence reporting. Here are the blueprints to create…
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Pardot has been rebranded as Marketing Cloud Account Engagement.