Author Archives: pardotschool

All your downloadable User Guides for Account Engagement in one place.

One of the core value propositions of marketing automation is to bring these teams together. By delivering marketing and segmentation to sales and…

Email will be a critical touchpoint between your marketing and sales teams and your top accounts. With the right planning and templates, you…

You can use lead capture forms to ask questions and build a deeper understanding of your target accounts. This information can help you…