Author Archives: pardotschool

Downloadable User Guides for Account Engagement

All your downloadable User Guides for Account Engagement in one place.
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How AI Marketing Rallies Teams Around the Right Accounts: A Hands-On Guide to Pardot Einstein

One of the core value propositions of marketing automation is to bring these teams together. By delivering marketing and segmentation to sales and…
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Email Nurture Campaigns and Templates You Can Use for ABM

Email will be a critical touchpoint between your marketing and sales teams and your top accounts. With the right planning and templates, you…
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How to Use Dynamic Content to Target Key Accounts

You can use lead capture forms to ask questions and build a deeper understanding of your target accounts. This information can help you…
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The Anatomy of a Successful Sales Follow-Up

With more people working from home and spending more time on digital devices, staying on top of a hot lead is vital. For…
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How to Build Sales Cloud Task Queues to Manage Timely Sales Follow-ups

Do you ever worry that you’re letting renewal business slip through the fence? Do sales managers struggle to gain visibility into the hard…
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