Author Archives: Salesforce Ben | The Drip
Personalization in the Salesforce marketing space can be a challenging topic to ‘pin down’. For one, there are two Salesforce marketing products; although…
According to a survey by Gartner, companies use only 42% of their martech stack capabilities. I believe this boils down to marketers being…
Dispatch day is the day you press the ‘send’ button and release your email campaign to the world. Whether the email campaign build…
With so much happening in the world of artificial intelligence (specifically ChatGPT), you’d be forgiven for taking a moment to catch your breath…
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