Author Archives: Salesforce Ben | The Drip
A/B testing enables you to test one change between two versions of your marketing assets. In the context of Account Engagement (Pardot), A/B…
Do you send automated email alerts, triggered by Flow or Apex, or are you using “send list email”? Could your reps and agents…
Personalization in the Salesforce marketing space can be a challenging topic to ‘pin down’. For one, there are two Salesforce marketing products; although…
According to a survey by Gartner, companies use only 42% of their martech stack capabilities. I believe this boils down to marketers being…
Dispatch day is the day you press the ‘send’ button and release your email campaign to the world. Whether the email campaign build…
With so much happening in the world of artificial intelligence (specifically ChatGPT), you’d be forgiven for taking a moment to catch your breath…
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Where you come to learn Pardot from industry experts from around the world.
Pardot has been rebranded as Marketing Cloud Account Engagement.