Author Archives: Salesforce Ben | The Drip

6 Tips for Audience Lists in Pardot (Account Engagement)

As a consultant, one aspect of my job is to train users on the platform. When I train new users on Account Engagement’s…
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Why Pardot Score Changes Are Missing From Prospect Activity

Have you ever noticed that a prospect’s score changes doesn’t add up with their activities? While the prospect’s overall score has increased (in…
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The One-Stop Shop for All of Your Enterprise Data [In-Depth Overview]

Access, report on, and manipulate records from multiple data sources (such as your Salesforce instance or BI solution) seamlessly within the same easy-to-use…
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How to Test Pardot (Account Engagement) Automation and Assets

For marketers – specifically, the team you have supporting marketing operations functions in your organization – your marketing technology stack is at the…
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