Author Archives: Salesforce Ben | The Drip

Marketing Cloud Administrator Certification Guide & Tips

The Marketing Cloud Administrator certification is for those marketing professionals who have experience setting up and maintaining various modules (Studios/Builders) and features in…
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How to Create Salesforce Star Rating Formula Fields for Prospect Score

You can visually display prospect engagement or quality with a rating field on Salesforce Lead or Contact records. For example, you can take…
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4 Ways to Spring Clean Your Salesforce & Marketing Automation Systems

Keeping databases clean requires continual upkeep from Salesforce and Marketing Automation Administrators. You all know the consequences of what a cluttered system with…
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6 Ways to Prevent Spam Submissions From Account Engagement (Pardot) Form Handlers

Picture this: you’ve implemented a Pardot form handler on your website’s form and the submissions are coming through beautifully. Then, you check back…
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Salesforce Account Object Best Practices

Out of the box, Salesforce has quite a few objects and fields readily available for you and your team to use. These help…
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Guide to 15 Marketing Cloud Einstein Features (+ Pricing)

Salesforce took a leap into artificial intelligence (AI) in 2016 when they announced Salesforce Einstein. Salesforce Einstein is not a single product; it’s…
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