Author Archives: Salesforce Ben | The Drip

Marketing Technology Architects help organizations get more usage and mileage out of the tools and technologies they use. It’s a career path that’s…

Working in marketing automation can be challenging as it often involves managing multiple issues simultaneously. However, being able to identify and address these…

In the last few years, the Pardot landscape has seen plenty of change, particularly with Pardot (Account Engagement) moving to the core Salesforce…

Whether you’re migrating to Account Engagement (Pardot) or are just taking the platform over from someone else, you are likely aware of the…