Author Archives: Salesforce Ben | The Drip

Pardot

What Is Salesforce Labs? Free AppExchange Apps You’ll Actually Use

I’m a massive fan of the Salesforce Labs program – I’ve lost count of the times I’ve been searching through their solutions and…
Continue reading

Leveraging Buyer Behavior in Salesforce Marketing Automation

Understanding buyer behavior is essential, both when times are good and especially when they are uncertain. While buyer psychology and motivations have not…
Continue reading
Content-Served-Using-Default-Domain

Account Engagement (Pardot) Easter Egg Hunt ’23

Account Engagement (Pardot) gives admins and users plenty of options to tailor their accounts to their own needs, and with the changing landscape…
Continue reading

5 Marketing Technology Buzzwords: Explained

With each year that passes, the marketing technology world throws more buzzwords for us to absorb. Oftentimes, these terms can be understood theoretically,…
Continue reading