Author Archives: Salesforce Ben | The Drip

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Dispatch Day: 10 Checks Before Sending Pardot (Account Engagement) Emails

Dispatch day is the day you press the ‘send’ button and release your email campaign to the world. Whether the email campaign build…
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Stacy O’Leary

Top Use Cases for ChatGPT in the Salesforce Ecosystem 

With so much happening in the world of artificial intelligence (specifically ChatGPT), you’d be forgiven for taking a moment to catch your breath…
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Pardot Admin

Marketing Cloud Administrator Certification Guide & Tips

The Marketing Cloud Administrator certification is for those marketing professionals who have experience setting up and maintaining various modules (Studios/Builders) and features in…
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Pardot Scoring

How to Create Salesforce Star Rating Formula Fields for Prospect Score

You can visually display prospect engagement or quality with a rating field on Salesforce Lead or Contact records. For example, you can take…
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