Author Archives: Salesforce Ben | The Drip

What Is Salesforce Sales Cloud?

Sales Cloud is the Salesforce ‘cloud’ product with tools and technologies to aid sales teams to do their work more efficiently and effectively.…
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Let’s Talk About Salesforce Lead Source

Lead Source in Salesforce is a field which states where leads came from, indicating which channels produced the greatest number of new leads…
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Salesforce Lead Management: 5 Ways to Optimize Your Workflow

We all know that Salesforce is a powerful Customer Relationship Management (CRM) platform that helps businesses manage their leads, contacts, and customer data.…
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What Does a Salesforce Solution Architect Do – And How Do You Become One?

Salesforce Solution Architects are responsible for designing quality, scalable, and performant solutions inside Salesforce, ensuring it all fits together into a coherent and…
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Connectors vs. Custom Integrations – What’s Right for Your Salesforce Marketing Stack?

Pardot (Account Engagement) offers connectors that integrate third-party platforms with your core marketing automation database and processes. These ‘plug in and play’ integrations…
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Salesforce Lead Object Best Practices

Posted on March 13, 2023 in Admins  Alongside Accounts, Opportunities and Contacts, Leads are one of the Standard Salesforce Objects, having their unique…
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