Nearly two years have passed since Salesforce announced the Accredited Professional program. These credentials are designed to prove your extensive knowledge in a…
So you’ve implemented Pardot, now what? Whether you’ve worked with an implementation partner or not, it’s crucial to ensure your users have received…
Understanding key Account Engagement (Pardot) terms is essential to learning the tool. Every tech industry loves a buzzword, and Pardot (Account Engagement) is…
Pardot score represents how engaged a prospect is, how interested the prospect is in your brand. Each Pardot (Account Engagement) prospect is assigned…