Author Archives: Salesforce Ben | The Drip

Pardot Accredited Professionals

Salesforce Accredited Professional Pathways

Nearly two years have passed since Salesforce announced the Accredited Professional program. These credentials are designed to prove your extensive knowledge in a…
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Pardot Training

How to Teach Pardot (Account Engagement) in One Day – Train New Users Faster

So you’ve implemented Pardot, now what? Whether you’ve worked with an implementation partner or not, it’s crucial to ensure your users have received…
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Pardot Terms

10 Pardot (Account Engagement) Terms That Trick New Users

Understanding key Account Engagement (Pardot) terms is essential to learning the tool. Every tech industry loves a buzzword, and Pardot (Account Engagement) is…
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Pardot Lead Scoring

The Complete Guide to Pardot Score

Pardot score represents how engaged a prospect is, how interested the prospect is in your brand. Each Pardot (Account Engagement) prospect is assigned…
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