Author Archives: Salesforce Ben | The Drip

Content-Served-Using-Default-Domain

Account Engagement (Pardot) Easter Egg Hunt ’23

Account Engagement (Pardot) gives admins and users plenty of options to tailor their accounts to their own needs, and with the changing landscape…
Continue reading

5 Marketing Technology Buzzwords: Explained

With each year that passes, the marketing technology world throws more buzzwords for us to absorb. Oftentimes, these terms can be understood theoretically,…
Continue reading
Pardot Zoom Webinar Connector

Zoom + Pardot (Account Engagement) Integration

Webinars are a popular tactic throughout the B2B customer lifecycle – from lead generation, to prospect education, to customer onboarding, and beyond. It…
Continue reading
Marketing Cloud

4 Personalization Techniques for Marketing Cloud (Beyond the Subscriber Name)

How can we take Marketing Cloud personalization from a ‘Name Game’ and transform it into your ‘A-Game’? Personalization is certainly not a new…
Continue reading