Author Archives: Salesforce Ben | The Drip
​​Record Types are one of the most misunderstood and misused features of Salesforce. They can offer a lot of benefits, but people also…
One of the main problems with using lead-based marketing as a primary measure of success is that it can lead to a narrow…
As we start a new year in the world of Salesforce, it’s time to reflect, take stock of what’s currently happening, and look…
Marketers universally are being challenged to do more with less. With a looming economic downturn, the stakes are higher than ever – it’s…
Einstein Engagement Frequency evaluates your contacts and subscribers, and identifies the optimal number of email messages to send in a given time period.…
Do you find it hard explaining your job to those who don’t know what Salesforce is? Many ‘outsiders’ aren’t aware of the complexities…
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