Author Archives: Salesforce Ben | The Drip

Pardot ROI Reporting

3 Strategies to Prevent Audience Fatigue and Marketing Saturation

Weeks before his death, Einstein advised, “Try not to be a success, but rather to be of value”. He was obviously referencing the…
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Pardot Sandboxes

Pardot Sandboxes: What They Can, and Can’t Do

In the early days of my consultancy career, I started working on multiple projects that required a fully mirrored production environment, known as…
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Salesforce Sales Engagement

Exploring Sales Cloud Features – Upgrade or Add-On?

Salesforce offer different editions of their product which grant access to the specific Salesforce products and features your organization purchases.
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Engagement-Studio-Wait-Times

10 Rules for Pardot Engagement Studio Wait Times

The main aim of Account Engagement (Pardot) Engagement Studio is to set up campaign automation that treats each prospect as an individual.
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