Author Archives: Salesforce Ben | The Drip
Salesforce has been rapid to roll-out multiple generative AI capabilities that enhance their existing technologies. We first saw Einstein GPT (with marketing use…
Org-wide email addresses in Salesforce are email addresses that will be used by the Salesforce org to send emails from within Salesforce. They…
When a prospect first syncs from Account Engagement (Pardot) to Salesforce, the connector will create a lead record which continues through your organization’s…
What began as a CRM solution focused on sales teams has now evolved into a suite of products, covering not only sales, but…
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Pardot has been rebranded as Marketing Cloud Account Engagement.