Author Archives: Salesforce Ben | The Drip

Org-Wide Email Addresses – What Are They and Why Do I Need Them?

Org-wide email addresses in Salesforce are email addresses that will be used by the Salesforce org to send emails from within Salesforce. They…
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Pardot (Account Engagement) Reverse Syncing: Create Salesforce Contacts Not Leads

When a prospect first syncs from Account Engagement (Pardot) to Salesforce, the connector will create a lead record which continues through your organization’s…
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The End-to-End Salesforce Implementation Checklist

What began as a CRM solution focused on sales teams has now evolved into a suite of products, covering not only sales, but…
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7 Things That Trip Up New Account Engagement (Pardot) Admins

Whether you’re an accidental admin or you’ve been tasked to take over an existing Account Engagement (Pardot) instance, the first few times on…
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