Author Archives: Salesforce Ben | The Drip

Create Dynamic Landing Pages in Salesforce Marketing Cloud

Landing pages are web pages that capture the attention and interest of your visitors and encourage them to take specific actions. This could…
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Top 10 Marketing Keynote Highlights from Dreamforce ’23

The Marketing Keynote at Dreamforce ‘23, titled “Marketing in Generation AI”, was full of new innovations that the Marketing Cloud engineering teams have…
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Top 11 Dreamforce ‘23 Keynote Announcements

Salesforce’s flagship conference, Dreamforce, is taking place this week (September 12-14, 2023). This year, it comes with impressive statistics, being the largest AI…
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Marketing Cloud & Commerce Cloud On Data Cloud – New Generative AI Capabilities

Data Cloud is the fastest growing organically built product in Salesforce’s history (i.e. Salesforce built it themselves, not via acquisitions). It is the…
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How to Handle Organizational Politics as a Marketing Team

Traditionally, the marketing team was considered a ‘cost center’ to an organization, and positioned in complete service to the whims of every other…
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Key Strategies to Optimize Your Return on Investment at Trade Shows

You have the opportunity to amplify the efficacy of your event, whether as a trade show sponsor or as an attendee, by incorporating…
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