Author Archives: Salesforce Ben | The Drip

3 Ways to Create Dummy Data in Salesforce

Have you ever created a new Developer org, or spun up a new Sandbox, only to realize that you’re going to need a…
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Insights Into Salesforce’s Shifting Product Strategy

Posted on August 28, 2023 in Admins  After following a consistent product strategy for many years, Salesforce’s approach to its product portfolio has…
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Why Salesforce Accounts Need Contacts (And 6 Ways to Add Them)

Accounts in Salesforce are more important than you may think. An Account record is the cockpit for sales, service, and marketing teams –…
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Winter ’24: Hottest Account Engagement (Pardot) Updates

The Salesforce Winter ‘24 release notes have arrived. As is tradition, I’ll be covering the highlights for Account Engagement (Pardot) admins and users. 
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