Author Archives: Salesforce Ben | The Drip

6 Einstein 1 Marketing Features I’d Like To See

Salesforce has been rapid to roll-out multiple generative AI capabilities that enhance their existing technologies. We first saw Einstein GPT (with marketing use…
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Org-Wide Email Addresses – What Are They and Why Do I Need Them?

Org-wide email addresses in Salesforce are email addresses that will be used by the Salesforce org to send emails from within Salesforce. They…
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7 Things That Trip Up New Account Engagement (Pardot) Admins

Whether you’re an accidental admin or you’ve been tasked to take over an existing Account Engagement (Pardot) instance, the first few times on…
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Guide to Collision Control for Marketing Cloud Admins

Collision control, also known as saturation control or frequency capping, restricts the number of emails someone can receive from your organization in a…
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