Author Archives: Salesforce Ben | The Drip

Top 11 Dreamforce ‘23 Keynote Announcements

Salesforce’s flagship conference, Dreamforce, is taking place this week (September 12-14, 2023). This year, it comes with impressive statistics, being the largest AI…
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Marketing Cloud & Commerce Cloud On Data Cloud – New Generative AI Capabilities

Data Cloud is the fastest growing organically built product in Salesforce’s history (i.e. Salesforce built it themselves, not via acquisitions). It is the…
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How to Handle Organizational Politics as a Marketing Team

Traditionally, the marketing team was considered a ‘cost center’ to an organization, and positioned in complete service to the whims of every other…
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Key Strategies to Optimize Your Return on Investment at Trade Shows

You have the opportunity to amplify the efficacy of your event, whether as a trade show sponsor or as an attendee, by incorporating…
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