Author Archives: Salesforce Ben | The Drip

Pardot

10 Ways to Explain Salesforce Marketing Automation To Anyone

Do you find it hard explaining your job to those who don’t know what Salesforce is? Many ‘outsiders’ aren’t aware of the complexities…
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Pardot ChatGPT

ChatGPT: What it Means for Salesforce Marketers

ChatGPT, the AI (Artificial Intelligence) chatbot that can interact with you as though you are talking to a person, has taken the world…
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Pardot 2023 Release

Spring ‘23: Hottest Marketing Cloud Account Engagement (Pardot) Updates

The Salesforce Spring ‘23 release notes have arrived, just in time before the holidays (all 559 pages)! In terms of Account Engagement (Pardot),…
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Pardot Releases

Questions to Ask Before Enabling New Features – Pardot (Account Engagement)

Salesforce releases come three times a year: Spring, Summer, and Winter. The Salesforce platform is evolving at such a rate – and Pardot…
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