Author Archives: Salesforce Ben | The Drip

Is-opted-out

4 HML Tricks for Advanced Pardot (Account Engagement) Personalization

Pardot introduced HML in late 2019 as the way to add personalization to Pardot (Account Engagement) assets. In short, HML is an update…
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Pardot Salary

Account Engagement (Pardot) Salary Guide 2022/23

Pardot salaries are a hot topic. The increasing demand for Pardot (Account Engagement) skills and the growing Salesforce economy means that these professionals…
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How to Protect Your Email Revenue in 2023

The world of email marketing today is being influenced by a number of factors that have cropped up in the past year or…
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Good Pardot Open Rates

Pardot Read Rate: Are Prospects Spending Time on Your Emails?

The most widely used metrics in email reporting are open and click rate – they’re easy to capture, communicate, and demonstrate that your…
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