Author Archives: Salesforce Ben | The Drip

Pardot Business Units: Separate Workspaces vs. Cross-team Collaboration

Pardot Business Units offer an amazing opportunity for businesses with multiple brands, product lines or regional marketing divisions to run independent marketing campaigns…
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4 Ways to Accelerate Your Marketing & Sales Funnel with Salesforce

It’s no secret that a faster funnel means more conversions, more meetings, and more “closed won” deals. However, if accelerating your funnel was…
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Advanced Gated Content Forms Using Pardot

Gated content is offered exclusively for a specific audience. In other words, it’s content that prospects can’t access openly on your website, kept…
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What are Pardot Business Units? An Overview [Updated]

Pardot Business Units are separate databases within a single Pardot account that allow you to partition prospects, campaigns and assets. A common example…
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Integrate Anything with Pardot (using Microservices)

The number of custom integrations with Pardot that your organization needs will continue to grow alongside Pardot’s capabilities. Pardot admins and marketers can…
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Salesforce Marketing Cloud Trends to Watch in 2022

Salesforce Marketing Cloud has continued to grow in popularity for a number of years, which means that it’s always an exciting time to…
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