Author Archives: Salesforce Ben | The Drip

Marketers universally are being challenged to do more with less. With a looming economic downturn, the stakes are higher than ever – it’s…

Reporting and analytics is a core part of marketing automation – after all, how else are you able to keep a pulse on…

Salesforce Connected Campaigns enable you to connect Pardot Campaigns and Salesforce Campaigns. If you didn’t know there was a difference, don’t worry. Pardot…

Double opt-in, also known as ‘confirmed opt-in’ is how a new subscriber confirms that, a) they were the person who signed up, using…