Author Archives: Salesforce Ben | The Drip

Pardot Email

How Pardot (Account Engagement) Throttling Works (+ 3 Use Cases)

Throttling in marketing automation exists to limit the automated actions a system can make within a set period of time. It’s commonly used…
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Pardot Survey Forms

How To Run An NPS Survey With Pardot (Account Engagement)

NPS (net promoter score) is designed to measure loyalty and brand promotion among your customers by asking: ‘how likely are you to recommend…
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Pardot Automation Rules

Pardot Automation Rules (in Account Engagement) + 6 Examples

Pardot automation rules have been serving as the “go to” automation in Pardot (Account Engagement) for a long time. They are the automation…
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Pardot Audit Checklist

Reasons to Audit Your Pardot (Account Engagement) Org

Pardot (Account Engagement) is a powerful tool when maintained and constantly optimized. However, when Pardot is left neglected, it’s common for progress to…
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