Author Archives: Salesforce Ben | The Drip

Pardot Recency and Frequency

Recency and Frequency: Avoid Email Fatigue With Account Engagement (Pardot)

Recency and frequency are controls you can put in place to start alleviating marketing fatigue with Account Engagement (Pardot).
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Pardot External Actions

Pardot (Account Engagement) External Actions: What’s The Big Deal?

Welcome, Pardot External Actions. We finally have, in our marketer hands, a feature that extends the reach of Pardot, integrating with our wider…
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Is-opted-out

4 HML Tricks for Advanced Pardot (Account Engagement) Personalization

Pardot introduced HML in late 2019 as the way to add personalization to Pardot (Account Engagement) assets. In short, HML is an update…
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Pardot Salary

Account Engagement (Pardot) Salary Guide 2022/23

Pardot salaries are a hot topic. The increasing demand for Pardot (Account Engagement) skills and the growing Salesforce economy means that these professionals…
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