Author Archives: Salesforce Ben | The Drip
Pardot (Marketing Cloud Account Engagement/SFMC AE) is a popular choice among organizations using Salesforce, thanks to its tight data sync. As great as…
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, Pardot customers can sync all…
Accounts as Campaign Members is a feature within Salesforce that allows you to report on Campaign activity at the Account level. Simply put,…
Apple introduced Mail Privacy Protection (MPP) in September 2021, designed to obscure (hide) any real opens by your prospects and the devices they…
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Pardot has been rebranded as Marketing Cloud Account Engagement.