Author Archives: Salesforce Ben | The Drip

Pardot Admin 2023

Only Create Salesforce Leads From Pardot (Existing Customers as New Leads)

We’ve been thinking about how some organizations don’t fit the mold that’s typical for Pardot (Account Engagement) customers. How you handle existing Contacts…
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Pardot List Segementation

Pardot Dynamic Lists for Faster Segmentation (+ 10 Examples)

As Lists are the backbone of Pardot (Account Engagement) segmentation, you can think of Pardot Dynamic Lists as the muscles. Any marketer will…
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Pardot Contact Roles

Introduction To Salesforce Opportunity Contact Roles

Contact roles define the level of influence that a contact has within an opportunity account, case, or contract. Opportunity contact roles provide a…
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Account-Engagement-Development-Suite

Salesforce Business Analyst Certification: Why Should Marketers Care?

Salesforce announced the Business Analyst certification would be available from July 2022. On paper, the Business Analyst certification is suitable for “individuals who…
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