Author Archives: Salesforce Ben | The Drip

One challenging topic for newbies to wrap their heads around (especially when migrating from another system), is automation in Pardot (Account Engagement). There…

Account Engagement (Pardot) HML enables you to easily add personalization to content because it dynamically pulls in data specific to the prospect that…

Marketing Technology Architects help organizations get more usage and mileage out of the tools and technologies they use. It’s a career path that’s…

Working in marketing automation can be challenging as it often involves managing multiple issues simultaneously. However, being able to identify and address these…