Author Archives: Bill Fetter

How to use Pardot as Your Digital Bouncer

"Sorry sir, you're not on the guest list"Have you ever wanted to create an event RSVP form but wanted to control who can…
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How to Create a Link to the Pardot Lightning App Prospect in your Salesforce Leads and Contacts

The Pardot Lightning App was launched in 2018. As we begin 2022, why is the "Pardot URL" field still referring to the Pardot…
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How to Track WordPress Site Search with Pardot

An often overlooked feature of Pardot is the "Prospect Query" function in automation rules and dynamic lists. It contains three options-- the paid…
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15 vs 18 Digit Salesforce Hashes: What’s the difference?

Indulge me for a moment while I wax poetic over Salesforce's record identification method, and then give you some very practical tips on…
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