Author Archives: Bill Fetter

Warning! Do not Pass Go.Pardot.Com

Plus a bonus note on a little-used but handy way to use Pardot (MCAE*) FormsThere's already been a fair amount written about the…
Continue reading

A Quick and Easy Way to A/B Split Your Marketing Automation Database

Sometimes it's helpful to be able to split our data into a couple of chunks to make it more manageable. Maybe we want…
Continue reading

How to “Unfreeze” Lead Status

It's a balmy 7 degrees Fahrenheit in Chicagoland as I write this, so it's sort of appropriate to write about how lead status…
Continue reading

How to use Pardot as Your Digital Bouncer

"Sorry sir, you're not on the guest list"Have you ever wanted to create an event RSVP form but wanted to control who can…
Continue reading