Author Archives: Bill Fetter
The Pardot Lightning App was launched in 2018. As we begin 2022, why is the "Pardot URL" field still referring to the Pardot…
An often overlooked feature of Pardot is the "Prospect Query" function in automation rules and dynamic lists. It contains three options-- the paid…
Indulge me for a moment while I wax poetic over Salesforce's record identification method, and then give you some very practical tips on…
One of the nicest new features in the Salesforce Winter '22 release for Pardot is the eagerly awaited option to add emails built…
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Pardot has been rebranded as Marketing Cloud Account Engagement.