Author Archives: Bill Fetter

What is a UTF-8 CSV and Why Should I Care?

UTF-8, or "Unicode Transformation Format, 8 Bit" is a marketing operations pro's best friend when it comes to data imports and exports. It…
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Start Tagging Assets in Pardot

Tags seem to be one of the more underutilized features in Pardot. And even more underutilized than using tags on prospects is using…
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How to Create a Dynamic Calendly Link Using Pardot HML

Does your sales team use Calendly to schedule client meetings? Wouldn't it be cool to be able to create a dynamic link in…
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Can you create two records in Pardot from one form handler?

What if you had a scenario where you wanted to create 2 Pardot records from a single form submit? For example, you wanted…
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