Category Archives: Account Based Marketing (ABM)
Earlier this month the Boston Salesforce Marketer Group (Pardot) held a virtual panel discussion on the topic of building cross-team Account-Based Marketing machine…
Account-based Marketing (ABM) is a collaborative and cross-functional strategy that has swept B2B marketing dialog over the past few years. While it’s been…
Account-based marketing needs data to identify key accounts, drive marketing segmentation, then show what’s working (and where there’s room for improvement). While data…
Email will be a critical touchpoint between your marketing and sales teams and your top accounts. With the right planning and templates, you…
Account-based marketing is one of the most popular strategies in B2B marketing right now, but there’s still a lot of confusion about exactly…
 In 2014, I was a speaker at an ITSMA event in California and it was the first time I had been to…
The Tampa Pardot Community Group recently welcomed guest presenter Fedja Fidahic, leader of the Zurich Salesforce Marketing Cloud Community Group. Fedja presented about…
These days, having an ABX (account-based experience) strategy has become table stakes for B2B companies. ABX means having a pinpoint focus on the…
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