Category Archives: Greenkey Digital

Enable Field History Tracking for Email Opt Out

Skip to content
Continue reading

Sending Your First Email in Lightning Email Builder

Skip to content
Continue reading

Your First Engagement Studio in 5 Steps

The Engagement Studio Program (ESP) is my all-time favorite application in Account Engagement (probably because it’s the most intuitive)!
Continue reading

Deep Dive into the Optimizer

What is the Optimizer? The Optimizer gives marketers a big-picture look at the health of their Account Engagement systems to improve email send…
Continue reading

Simplify Your Campaign Structure With 6 Easy-Peasy Steps

A big step toward better marketing reporting is using campaigns. For marketers, campaigns are the foundation of measuring the effectiveness of their team’s…
Continue reading

Follow These 4 Steps for an Effective Email Drip

Here’s the scenario: you have permission to email a segment of prospects, and they are new to your company.  Maybe these are prospects…
Continue reading

Understanding Engagement History

If you’re looking for better marketing reports and metrics (I know you all are), make sure you understand the different ways to use…
Continue reading

Don’t Forget the “Do Not Email” Field

Do you use the Do Not Email field?Most marketers overlook it or misuse it. Account Engagement (Pardot) mailability features updated in the summer…
Continue reading

What are Account Engagement (Pardot) External Actions and External Activities?

If you ask anyone in Salesforce, “What’s new with Account Engagement (Pardot)?” they will probably say, “Extensibility.” Salesforce has been dutifully dedicating resources…
Continue reading

Sending your first email from Account Engagement (Pardot)

I often get this question from clients: “We plan to start sending emails in Account Engagement (Pardot). How can we make sure that…
Continue reading