Category Archives: The Authors

Welcome, Pardot External Actions. We finally have, in our marketer hands, a feature that extends the reach of Pardot, integrating with our wider…

Pardot introduced HML in late 2019 as the way to add personalization to Pardot (Account Engagement) assets. In short, HML is an update…

In the Spring ‘22  release, a new setting was added for Salesforce Engage. The new setting lets you choose which types of emails…

Pardot salaries are a hot topic. The increasing demand for Pardot (Account Engagement) skills and the growing Salesforce economy means that these professionals…

The world of email marketing today is being influenced by a number of factors that have cropped up in the past year or…

The most widely used metrics in email reporting are open and click rate – they’re easy to capture, communicate, and demonstrate that your…

Email is core to marketing automation – the ‘bread and butter’. Sending an email from Pardot (Account Engagement) often comes first with new…

The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, you can sync all activities…

Pardot form handlers allow you to integrate existing forms on your website/other platforms with Pardot (Account Engagement). Form handlers in Pardot generate a…

Pardot specialists plan, build, and analyze marketing campaigns using Pardot (Account Engagement) and Salesforce. They engage prospects with laser-focused marketing, maintain a healthy…