Category Archives: The Authors
The Salesforce ecosystem is more than just a tech sub-industry, it’s a thriving community that encourages product evangelism by rewarding individual Trailblazers for…
Working remotely can be a lonely business at times. As opposed to its contented siblings, solitary and independent, this word gives off all…
You may find duplicate prospects in your Account Engagement (Pardot) database. Personally, duplicates are a topic I love to hate, having had to…
Did you ever think you would build a career in marketing technology? Hands up 🙋♀️🙋🙌 I definitely didn’t – and I have a…
In the last few releases, the Account Engagement product team has given us some amazing enterprise-level features for global marketing automation. We’ve seen…
Record Types are one of the most misunderstood and misused features of Salesforce. They can offer a lot of benefits, but people also…
One of the main problems with using lead-based marketing as a primary measure of success is that it can lead to a narrow…
As we start a new year in the world of Salesforce, it’s time to reflect, take stock of what’s currently happening, and look…
Marketers universally are being challenged to do more with less. With a looming economic downturn, the stakes are higher than ever – it’s…
Be prepared to take your marketing to the next level. With 2023 just around the corner, there’s no better time to execute a…
Pardot School
Where you come to learn Pardot from industry experts from around the world.
Pardot has been rebranded as Marketing Cloud Account Engagement.