Category Archives: The Authors
Salesforce is no stranger to a name change, especially in the Agentforce era. Sales is now Agentforce Sales, Service is Agentforce Service, Data…
The paper maps of the past are gone, and sophisticated mapping and routing technology is available in Salesforce to help with inefficient field…
Ever get the feeling that someone’s ideas or arguments just don’t add up? They sound reasonable, but you know in your gut that…
Campaign Influence in Salesforce is supposed to help marketers prove their value. But the reality is that the standard models (Primary Campaign Source…
I recently found myself scrolling through LinkedIn, and saw that the Salesforce ecosystem is once again lighting up with the familiar argument: do…
It starts the same way every year. A crisp autumn breeze, people putting on their fancy dress. And in the dim light of…
“Anything that can go wrong will go wrong.” You’ve probably heard this before. Maybe you said it yourself. Perhaps you work in one…
Skip to content
All the ways to assign prospects from Account Engagement to Salesforce.
As an Account Engagement User, you’ll have seen this banner displayed since the Winter ’25 release prompting you to explore what is new…
Pardot School
Where you come to learn Pardot from industry experts from around the world.
Pardot has been rebranded as Marketing Cloud Account Engagement.