Category Archives: The Authors

Your First Engagement Studio in 5 Steps

The Engagement Studio Program (ESP) is my all-time favorite application in Account Engagement (probably because it’s the most intuitive)!
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Summer ’23 Release – Our Account Engagement Hot Picks

It’s that time again! The Summer ’23 release notes have arrived and our Marketing Cloud team have put together their favourite features. Take…
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Dispatch Day: 10 Checks Before Sending Pardot (Account Engagement) Emails

Dispatch day is the day you press the ‘send’ button and release your email campaign to the world. Whether the email campaign build…
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Top Use Cases for ChatGPT in the Salesforce Ecosystem 

With so much happening in the world of artificial intelligence (specifically ChatGPT), you’d be forgiven for taking a moment to catch your breath…
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How to improve User Experience on Forms

When it comes to forms, a high submission rate is every marketer’s dream. However, quite often we face bad user experience on forms,…
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Account Engagement (Pardot) Easter Egg Hunt ’23

Account Engagement (Pardot) gives admins and users plenty of options to tailor their accounts to their own needs, and with the changing landscape…
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5 Marketing Technology Buzzwords: Explained

With each year that passes, the marketing technology world throws more buzzwords for us to absorb. Oftentimes, these terms can be understood theoretically,…
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3 Strategies to Prevent Audience Fatigue and Marketing Saturation

Weeks before his death, Einstein advised, “Try not to be a success, but rather to be of value”. He was obviously referencing the…
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Pardot Sandboxes: What They Can, and Can’t Do

In the early days of my consultancy career, I started working on multiple projects that required a fully mirrored production environment, known as…
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Exploring Sales Cloud Features – Upgrade or Add-On?

Salesforce offer different editions of their product which grant access to the specific Salesforce products and features your organization purchases.
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