Category Archives: The Authors

At Last, You Can Now Set Engagement Studio Wait Times in Hours

The wait is over! A highly requested feature update to Engagement Studio allowing users to be more precise with wait times has finally…
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Glossary of Salesforce Product Name Changes

In the ever-changing world of Salesforce (and enterprise technology), product capabilities evolve and adapt – and in the case of Salesforce’s product portfolio,…
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Adding Public Folder to Lightning Email Builder

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Speed Up Your Account Engagement (Pardot) Account

If you’re using Account Engagement (Pardot), you may notice that sometimes automations execute fast, while other times they take much longer. The same…
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Salesforce and HubSpot Integration: An Admin’s Guide

The time has come. One of the most interruptive calendar invites you can receive just popped up in your inbox. The marketing team…
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Marketing Cloud Account Engagement Winter ’24 Release Highlights

Join us for an exclusive look at the new Marketing Cloud Account Engagement features as part of the Winter ’24 Release.
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It’s Time to Master Lead Scoring in Pardot!

Welcome to our in-depth step-by-step guide on unleashing the power of lead scoring in Pardot! Let’s walk you through every stage of setting…
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Automation Cookbook

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4 Operational Use Cases for Engagement Studio in Account Engagement (Pardot)

If you’ve been exploring Account Engagement (formerly Pardot), then you will have come across Engagement Studio – the flagship feature that gives you…
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Enable Field History Tracking for Email Opt Out

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