Category Archives: The Authors
In version 2 Pardot Connectors, B2BMA Integration is the default "connector user" for Pardot. For many Pardot users, sticking with the standard connector…
With the coming shift to new Salesforce Identity licenses taking the place of Pardot-only users, there's an important limitation with Salesforce licensing that…
It's time to stop ignoring the increasingly urgent messages in your Pardot org about Salesforce SSO being required after Feb 15th and do…
I've heard the question more than once: "Can you do a simple survey in Pardot?" The answer is an unqualified "Yes!" And the…
I originally presented this content at ParDreamin 2020. It explains all the fantastic things you can do with the new handlebar merge language…
In Pardot it's definitely not the same thing...It seems so simple, doesn't it? Email Opt Out. Until you look at Pardot and see…
Pardot has finally made a migration path available for the Pardot to Salesforce Connector version 1 to version 2. The issue these days…
The long awaited "Allow Prospect to Resubscribe" feature in Pardot is a dream come true for many marketers that have prospects that frequently…
The comments field in Pardot allows multiple submissions to accumulate, which is great if you have customers that have a tendency to keep…
Form Handlers are a really powerful tool in Pardot because they give you the option of using all kinds of other ways to…
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Pardot has been rebranded as Marketing Cloud Account Engagement.