Category Archives: The Authors

Boost Email Engagement with Pardot’s Einstein Send Time Optimization

Picking the right time and day to send an email makes me groan. Should I send it in the morning? Weekends? Fridays? The…
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What You Need to Know About Pardot Custom Objects

Setting up Pardot custom objects is like getting a new addition to your house. It’s new. It’s exciting, and it opens up a…
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How to Add Calendar Invites to Pardot & Emails Landing Pages

If you run virtual or in-person events, including an ‘add to calendar’ link in your emails and landing pages can be a great…
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Are Pardot Business Units Right for My Organization?

Are Pardot Business Units Right for My Organization? ByChristina Anderson Pardot Administration If you have multiple brands, products, or serve multiple regions, you…
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The One Pardot Email Report That You Should Have

If you were stranded on a deserted island and could only have one Pardot report, which one would you pick?  I’d choose the…
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Pardot Summer ‘21 Release: Top 3 Features

Pardot Summer ‘21 Release: Top 3 Features ByChristina Anderson Product Release Updates What are some of the features your team can look forward…
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Podcasts that Fuel Your Content and Build Your Brand

Podcasts that Fuel Your Content and Build Your Brand Two challenges that B2B marketers have to overcome is having enough content and spreading…
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Spring ‘21 Release Feature Highlight: Accounts as Campaign Members (Beta)

Spring ‘21 Release Feature Highlight: Accounts as Campaign Members (Beta) You ask, they answer. As a part of this year’s Spring ‘21 Pardot…
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Outsource Marketing Pros & How to Succeed

Outsource Marketing Pros & How to Succeed ByChristina Anderson Marketing strategy In Gartner’s CMO Spend Survey Report, it was found that 22% of…
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Updating a Header Image with Pardot Made Easy

Updating a Header Image with Pardot Made Easy Have you ever wanted a seamless way to update the header image on a landing…
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