Category Archives: The Authors
Zoom Pardot Integration After SSO In a previous article I shared about the easy integration between Pardot and Zoom webinar, so that teams…
The Future of Event Marketing ByChristina Anderson It is no secret that event marketing is important to B2B executives. Which is why marketing…
Why Pardot Scoring & Grading are Better Together ByChristina Anderson Marketing and sales alignment What is your Marketing Qualified Lead criteria for when…
You may know you have multiple options for who is the sender on your Pardot emails. They are as follows, from the least…
You may know you have multiple options for who is the sender on your Pardot emails. They are as follows, from the least…
Pardot has just released 2 click unsubscribe for all orgs in the Spring '21 release. While this feature is still very much in…
Pardot has just released 2 click unsubscribe for all orgs in the Spring '21 release. While this feature is still very much in…
In version 2 Pardot Connectors, B2BMA Integration is the default "connector user" for Pardot. For many Pardot users, sticking with the standard connector…
With the coming shift to new Salesforce Identity licenses taking the place of Pardot-only users, there's an important limitation with Salesforce licensing that…
It's time to stop ignoring the increasingly urgent messages in your Pardot org about Salesforce SSO being required after Feb 15th and do…
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Pardot has been rebranded as Marketing Cloud Account Engagement.