Category Archives: Salesforce Ben | The Drip
As we start a new year in the world of Salesforce, it’s time to reflect, take stock of what’s currently happening, and look…
Marketers universally are being challenged to do more with less. With a looming economic downturn, the stakes are higher than ever – it’s…
Einstein Engagement Frequency evaluates your contacts and subscribers, and identifies the optimal number of email messages to send in a given time period.…
Do you find it hard explaining your job to those who don’t know what Salesforce is? Many ‘outsiders’ aren’t aware of the complexities…
ChatGPT, the AI (Artificial Intelligence) chatbot that can interact with you as though you are talking to a person, has taken the world…
The Salesforce Spring ‘23 release notes have arrived, just in time before the holidays (all 559 pages)! In terms of Account Engagement (Pardot),…
Salesforce releases come three times a year: Spring, Summer, and Winter. The Salesforce platform is evolving at such a rate – and Pardot…
Pardot (Account Engagement) offers capabilities that promote data privacy, and compliance – which in turn, improves email deliverability. Email deliverability is a vast…
Recency and frequency are controls you can put in place to start alleviating marketing fatigue with Account Engagement (Pardot).
Welcome, Pardot External Actions. We finally have, in our marketer hands, a feature that extends the reach of Pardot, integrating with our wider…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.