Category Archives: Salesforce Ben | The Drip

Salesforce Sales Engagement

Exploring Sales Cloud Features – Upgrade or Add-On?

Salesforce offer different editions of their product which grant access to the specific Salesforce products and features your organization purchases.
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Engagement-Studio-Wait-Times

10 Rules for Pardot Engagement Studio Wait Times

The main aim of Account Engagement (Pardot) Engagement Studio is to set up campaign automation that treats each prospect as an individual.
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Sales Cloud

What Is Salesforce Sales Cloud?

Sales Cloud is the Salesforce ‘cloud’ product with tools and technologies to aid sales teams to do their work more efficiently and effectively.…
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Pardot Lead Source

Let’s Talk About Salesforce Lead Source

Lead Source in Salesforce is a field which states where leads came from, indicating which channels produced the greatest number of new leads…
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Salesforce-Lead-Management-5-Ways-to-Optimize-Your-Workflow

Salesforce Lead Management: 5 Ways to Optimize Your Workflow

We all know that Salesforce is a powerful Customer Relationship Management (CRM) platform that helps businesses manage their leads, contacts, and customer data.…
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SFB_Architect-success_Multi-cloud-expertise

What Does a Salesforce Solution Architect Do – And How Do You Become One?

Salesforce Solution Architects are responsible for designing quality, scalable, and performant solutions inside Salesforce, ensuring it all fits together into a coherent and…
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Pardot Connectors

Connectors vs. Custom Integrations – What’s Right for Your Salesforce Marketing Stack?

Pardot (Account Engagement) offers connectors that integrate third-party platforms with your core marketing automation database and processes. These ‘plug in and play’ integrations…
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Salesforce Lead Object Best Practices

Posted on March 13, 2023 in Admins  Alongside Accounts, Opportunities and Contacts, Leads are one of the Standard Salesforce Objects, having their unique…
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Sales Engagement Pardot

New Salesforce Sales and Service Suites – Largest Feature Bundles Yet!

Salesforce announced their plans to offer both a Sales Suite and a Service Suite, which bundle together more features from their product suite…
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Pardot Real Time Automations

Real Time Pardot (Account Engagement) Automation Rules Retired – What’s Next?

Run automation rules in real time are scheduled for retirement in all Pardot (Account Engagement) editions in June 2023. This was announced as…
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