Category Archives: Salesforce Ben | The Drip
We’ve been thinking about how some organizations don’t fit the mold that’s typical for Pardot (Account Engagement) customers. How you handle existing Contacts…
As Lists are the backbone of Pardot (Account Engagement) segmentation, you can think of Pardot Dynamic Lists as the muscles. Any marketer will…
Contact roles define the level of influence that a contact has within an opportunity account, case, or contract. Opportunity contact roles provide a…
Salesforce announced the Business Analyst certification would be available from July 2022. On paper, the Business Analyst certification is suitable for “individuals who…
When a prospect complains about the marketing communication we send through Account Engagement (Pardot), our first reaction is to panic. Like Kübler-Ross’ “5…
Opted Out is a field found on prospect records in Pardot (Account Engagement) and is called “Email Opt Out” on Salesforce Lead/Contacts. This…
Another Dreamforce has been and gone – faster than any others that I’ve been to in the past! Perhaps because of the pace…
Pardot Dynamic content is how you can personalize “Account Engagement” marketing assets such as emails, landing pages, forms, and your website. Use dynamic…
If you work in marketing, chances are that you already know that third-party cookies are being depreciated, soon to become a thing of…
When using Pardot B2BMA (B2B Marketing Analytics), there may come a time when you want to tweak the dashboards to use your own…
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Pardot has been rebranded as Marketing Cloud Account Engagement.