Category Archives: Salesforce Ben | The Drip
Double opt-in, also known as ‘confirmed opt-in’ is how a new subscriber confirms that, a) they were the person who signed up, using…
Every professional working with Pardot (Account Engagement) and Salesforce has experienced org terrors. Whether unexpected issues that sneak up on you or malpractice…
When I started with Salesforce, the Demo Org (Developer Edition org) was my go-to for everything. Before the days of Trailhead, scratch orgs,…
Pardot forms are simple to set up and maintain (mostly) from within the point-and-click Pardot form builder. Select which fields you want prospects…
When it comes to formulas, which are used in a variety of places in Salesforce, the first thing that comes to mind is…
One of the key things to get right between Pardot and Salesforce is how we hand off prospects to sales. Some organisations have…
We’ve been thinking about how some organizations don’t fit the mold that’s typical for Pardot (Account Engagement) customers. How you welcome back existing…
We’ve been thinking about how some organizations don’t fit the mold that’s typical for Pardot (Account Engagement) customers. How you handle existing Contacts…
As Lists are the backbone of Pardot (Account Engagement) segmentation, you can think of Pardot Dynamic Lists as the muscles. Any marketer will…
Contact roles define the level of influence that a contact has within an opportunity account, case, or contract. Opportunity contact roles provide a…
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Pardot has been rebranded as Marketing Cloud Account Engagement.