Category Archives: Salesforce Ben | The Drip
Salesforce announced the Business Analyst certification would be available from July 2022. On paper, the Business Analyst certification is suitable for “individuals who…
When a prospect complains about the marketing communication we send through Account Engagement (Pardot), our first reaction is to panic. Like Kübler-Ross’ “5…
Opted Out is a field found on prospect records in Pardot (Account Engagement) and is called “Email Opt Out” on Salesforce Lead/Contacts. This…
Another Dreamforce has been and gone – faster than any others that I’ve been to in the past! Perhaps because of the pace…
Pardot Dynamic content is how you can personalize “Account Engagement” marketing assets such as emails, landing pages, forms, and your website. Use dynamic…
If you work in marketing, chances are that you already know that third-party cookies are being depreciated, soon to become a thing of…
When using Pardot B2BMA (B2B Marketing Analytics), there may come a time when you want to tweak the dashboards to use your own…
Account-based Marketing (ABM) is a collaborative and cross-functional strategy that has swept B2B marketing dialog over the past few years. While it’s been…
Account-based marketing needs data to identify key accounts, drive marketing segmentation, then show what’s working (and where there’s room for improvement). While data…
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims…
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Pardot has been rebranded as Marketing Cloud Account Engagement.