Category Archives: Salesforce Ben | The Drip

Pardot + Calendly: Have Prospects Schedule Meetings with Sales Teams

Calendly is a meeting scheduling tool that can be used with Pardot to connect prospects with Sales reps/SDRs to get into a conversation…
Continue reading

Open the Pardot URL in the Pardot Lighting App [Interactive Tutorial]

Posted on January 19, 2022 in Pardot Have you ever wanted to open a Prospect record by clicking on the Pardot URL field…
Continue reading

​40 Pardot Interview Questions & Answers

The demand for Pardot expertise continues to grow, helped by the Salesforce economy’s overall growth. With Pardot becoming ever more closely involved with…
Continue reading

Predictions for 2022: Pardot, Marketing Cloud & MarTech Careers

The Salesforce marketing technology landscape is evolving at a fast rate. At first, I found this speed of change alarming. Now, I see…
Continue reading

TOFU Checklist for Pardot

‘Top of funnel’, shortened to ‘TOFU’, is the first stage in the marketing funnel. It’s in TOFU that prospects become aware of your…
Continue reading

Automatic Prospect Data Enrichment for Pardot Forms

The more you know about your Pardot prospects, the better chance your team has of closing opportunities, ultimately making revenue. You use this…
Continue reading

Free Pardot Training Resources

If you want to learn Pardot, you’re in the right place. There are many Pardot training resources, available for free! Salesforce’s mission is…
Continue reading

Free Pardot Training Resources [for 2022]

If you want to learn Pardot, you’re in the right place. There are many Pardot training resources, available for free! Salesforce’s mission is…
Continue reading

Complete Overview of Pardot Einstein Features

Pardot Einstein is a set of AI-powered features for Pardot marketing automation, namely Einstein Behaviour Scoring, Einstein Lead Scoring, Einstein Campaign Insights, and…
Continue reading

Complete Overview of Pardot Einstein Features [Updated 2022]

Pardot Einstein is a set of AI-powered features for Pardot marketing automation, namely Einstein Behaviour Scoring, Einstein Lead Scoring, Einstein Campaign Insights, and…
Continue reading