Category Archives: Salesforce Ben | The Drip

Free Pardot Training Resources

If you want to learn Pardot, you’re in the right place. There are many Pardot training resources, available for free! Salesforce’s mission is…
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Pardot Training

Free Pardot Training Resources [for 2022]

If you want to learn Pardot, you’re in the right place. There are many Pardot training resources, available for free! Salesforce’s mission is…
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Pardot Einstein

Complete Overview of Pardot Einstein Features

Pardot Einstein is a set of AI-powered features for Pardot marketing automation, namely Einstein Behaviour Scoring, Einstein Lead Scoring, Einstein Campaign Insights, and…
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Pardot Lead Scoring

Complete Overview of Pardot Einstein Features [Updated 2022]

Pardot Einstein is a set of AI-powered features for Pardot marketing automation, namely Einstein Behaviour Scoring, Einstein Lead Scoring, Einstein Campaign Insights, and…
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Pardot Admin

5 Pardot New Year’s Resolutions for 2022

As Pardot holds its reputation as a best-in-class solution in a market that’s heating up, we’re expecting more exciting innovations throughout the year.…
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What is Pardot

What is Pardot Used For? [10 Frequently Asked Questions Answered]

Posted on December 30, 2021 in Pardot Pardot is the go-to choice for Salesforce customers looking for a B2B Marketing Automation tool. Not…
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Pardot new Features

Salesforce Spring ‘22 Release – Pardot Top New Features

The Salesforce Spring ’22 preview release notes have arrived! If you thought Salesforce couldn’t squeeze in more before the year comes to an…
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Pardot GoToWebinar Integration

Create Webinar Campaigns With Pardot, GoToWebinar & Salesforce [Updated 2022]

Webinars are an excellent way to engage with prospects, grow customer relationships, and show off industry expertise. In fact, you can read how…
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Salesforce Campaigns Pardot

How to Create a Campaign in Salesforce

A Salesforce Campaign tracks a Lead or Contact’s engagement with a marketing or outreach initiative you are running. This way, when an Opportunity…
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Persona-Pardot

Guide to Building Customer Personas Into Pardot

Personas are archetypes that contain a set of shared demographics, needs, wants, and objectives. Customer personas allow marketers to craft targeted messages tailored…
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