Category Archives: Unfettered Marketing

How to Create Custom List Views for the Email Content Object of the Lightning Email Builder

This article pertains to the Account Engagement Lightning Email Builder, and the associated Email Content tab in the Account Engagement App in Salesforce-
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How to use the Zapier Paths Tool Correctly

I love Zapier, even though I pronounced it wrong for years (hint: it rhymes with 'happier'). It allows you to do all those…
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How to Integrate LinkedIn Lead Gen Forms with Account Engagement (Pardot)

This is a video presentation from the Tampa Account Engagement (Pardot) user group that walks through this process that I outlined in an…
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My Engagement Studio program grew Fangs!

Have you ever tried to reconnect nodes in...oh this is awkward phrasing...an Account Engagement (f/k/a/ Pardot) Engagement Studio program, and ended up with…
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How to prevent lazy loading from messing with your iframe embedded forms

Sometimes I come across these edge cases where a solution is discovered to an obscure or tricky problem, and I just have to…
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Use this simple trick to quality check your list email builds before sending

You should be using the built in email render testing in Account Engagement (F/K/A Pardot) to check the appearance of your emails before…
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Flows vs Engagement Studio: What to use When?

I recently gave a talk to the Philadelphia Trailblazer marketing user group, discussing how to think about and apply the two multi-step automation…
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Change to Account Engagement (Pardot) File Access Behavior

It was one of the most annoying aspects of storing a file in Account Engagement (Pardot), and rather hard to justify to someone…
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How to Submit LinkedIn Forms to Pardot (Account Engagement) via Zapier

LinkedIn has always been criticized as a bit of a walled garden. They would prefer that you do everything within the confines of…
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Slack Markdown, @Mentions, and other Tricks for the New MCAE (Pardot) Slack Connector

Now that the Pardot (Marketing Cloud Account Engagement / MCAE ) Slack connector is out of beta, more people are probably willing to…
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