Flows vs Engagement Studio: What to use When?

I recently gave a talk to the Philadelphia Trailblazer marketing user group, discussing how to think about and apply the two multi-step automation tools that we have available to marketers using Account Engagement (Pardot). These tools are Engagement Studio and Salesforce Flows. There’s also some cool tips on expanding the capabilities of Conditional Completion Actions.

 
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This Pardot article written by:  Bill Fetter

Unfettered Marketing

A collection of random thoughts on how people, places and things in our fascinating world connect to sales and marketing, and what we can learn from it.

Original Pardot Article: https://www.unfetteredmarketing.com/post/flows-vs-engagement-studio-what-to-use-when

Find more great Pardot articles at https://www.unfetteredmarketing.com/blog

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This Pardot article written by:  Bill Fetter

Unfettered Marketing

A collection of random thoughts on how people, places and things in our fascinating world connect to sales and marketing, and what we can learn from it.

Original Pardot Article: https://www.unfetteredmarketing.com/post/flows-vs-engagement-studio-what-to-use-when

Find more great Pardot articles at https://www.unfetteredmarketing.com/blog