Category Archives: Unfettered Marketing

Flows vs Engagement Studio: What to use When?

I recently gave a talk to the Philadelphia Trailblazer marketing user group, discussing how to think about and apply the two multi-step automation…
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Change to Account Engagement (Pardot) File Access Behavior

It was one of the most annoying aspects of storing a file in Account Engagement (Pardot), and rather hard to justify to someone…
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How to Submit LinkedIn Forms to Pardot (Account Engagement) via Zapier

LinkedIn has always been criticized as a bit of a walled garden. They would prefer that you do everything within the confines of…
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Slack Markdown, @Mentions, and other Tricks for the New MCAE (Pardot) Slack Connector

Now that the Pardot (Marketing Cloud Account Engagement / MCAE ) Slack connector is out of beta, more people are probably willing to…
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8 Ways to use a Form as a Mini Landing Page

Did you know you can use a Pardot / MCAE* form all by itself? It's sort of like a mini landing page. Since…
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How to Clear a Dedupliction Error from the Sync Queue (and stop it from happening)

The Pardot-Salesforce Connector Sync Queue is one of those things that a good admin knows to check regularly, and one of those things…
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Warning! Do not Pass Go.Pardot.Com

Plus a bonus note on a little-used but handy way to use Pardot (MCAE*) FormsThere's already been a fair amount written about the…
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A Quick and Easy Way to A/B Split Your Marketing Automation Database

Sometimes it's helpful to be able to split our data into a couple of chunks to make it more manageable. Maybe we want…
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How to “Unfreeze” Lead Status

It's a balmy 7 degrees Fahrenheit in Chicagoland as I write this, so it's sort of appropriate to write about how lead status…
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How to use Pardot as Your Digital Bouncer

"Sorry sir, you're not on the guest list"Have you ever wanted to create an event RSVP form but wanted to control who can…
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