Category Archives: Unfettered Marketing
The Pardot Lightning App was launched in 2018. As we begin 2022, why is the "Pardot URL" field still referring to the Pardot…
An often overlooked feature of Pardot is the "Prospect Query" function in automation rules and dynamic lists. It contains three options-- the paid…
Indulge me for a moment while I wax poetic over Salesforce's record identification method, and then give you some very practical tips on…
One of the nicest new features in the Salesforce Winter '22 release for Pardot is the eagerly awaited option to add emails built…
Here's the video of my session from the 2021 Pardreamin virtual conference. This presentation covers how to get the most out of the…
One basic behavior of the Pardot/Salesforce databases is that the only way a record will sync is if there is a change to…
Sometimes ideas just come together. A random confluence of several concepts will crystallize into one brand new idea that you get so excited…
UTF-8, or "Unicode Transformation Format, 8 Bit" is a marketing operations pro's best friend when it comes to data imports and exports. It…
Tags seem to be one of the more underutilized features in Pardot. And even more underutilized than using tags on prospects is using…
Does your sales team use Calendly to schedule client meetings? Wouldn't it be cool to be able to create a dynamic link in…
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Pardot has been rebranded as Marketing Cloud Account Engagement.