Category Archives: Unfettered Marketing

Secrets and Mysteries of Campaign Influence

Here's the video of my session from the 2021 Pardreamin virtual conference. This presentation covers how to get the most out of the…
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How to Force Sync your Entire Pardot Database the Quick and Easy Way

One basic behavior of the Pardot/Salesforce databases is that the only way a record will sync is if there is a change to…
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A mind-blowing One-Click Pardot Resubscribe Method for your Website

Sometimes ideas just come together. A random confluence of several concepts will crystallize into one brand new idea that you get so excited…
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What is a UTF-8 CSV and Why Should I Care?

UTF-8, or "Unicode Transformation Format, 8 Bit" is a marketing operations pro's best friend when it comes to data imports and exports. It…
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Start Tagging Assets in Pardot

Tags seem to be one of the more underutilized features in Pardot. And even more underutilized than using tags on prospects is using…
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How to Create a Dynamic Calendly Link Using Pardot HML

Does your sales team use Calendly to schedule client meetings? Wouldn't it be cool to be able to create a dynamic link in…
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Can you create two records in Pardot from one form handler?

What if you had a scenario where you wanted to create 2 Pardot records from a single form submit? For example, you wanted…
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Who’s the Sender on Your Pardot Emails? The Hidden Risks in Using Assigned Users.

You may know you have multiple options for who is the sender on your Pardot emails. They are as follows, from the least…
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Who’s the Sender on Your Pardot Emails? The Hidden Risks in Using Assigned Users.

You may know you have multiple options for who is the sender on your Pardot emails. They are as follows, from the least…
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Pardot’s New 2-Click Unsubscribe: not perfect, but enable it anyway

Pardot has just released 2 click unsubscribe for all orgs in the Spring '21 release. While this feature is still very much in…
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