Category Archives: Connectors

The One-Stop Shop for All of Your Enterprise Data [In-Depth Overview]

Access, report on, and manipulate records from multiple data sources (such as your Salesforce instance or BI solution) seamlessly within the same easy-to-use…
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How to: Integrate LinkedIn Lead Gen Forms with Pardot Form Handlers

This week the Tampa B2B Marketer Community Group (Pardot) hosted Marketing Champion and consultant Bill Fetter. othe (see all)
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Zoom + Pardot (Account Engagement) Integration

Webinars are a popular tactic throughout the B2B customer lifecycle – from lead generation, to prospect education, to customer onboarding, and beyond. It…
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Connectors vs. Custom Integrations – What’s Right for Your Salesforce Marketing Stack?

Pardot (Account Engagement) offers connectors that integrate third-party platforms with your core marketing automation database and processes. These ‘plug in and play’ integrations…
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Manage your Webinar Campaigns with Account Engagement (Pardot)

Integrating your webinar platform with Account Engagement (Pardot) allows webinars to become part of your marketing automation strategy.
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Pardot-Google Ads Connector: What it is and how it works

The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that is due in…
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Pardot’s Google Ads Connector

Why the out-of-the-box connector may be worth the upgrade Marketing automation and paid ads go hand-in-hand. Very rare is the occasion where you…
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Create Webinar Campaigns With Pardot, GoToWebinar & Salesforce [Updated 2022]

Webinars are an excellent way to engage with prospects, grow customer relationships, and show off industry expertise. In fact, you can read how…
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Connect Pardot to Slack: Notify a Slack Channel

Posted on October 22, 2021 in Pardot Slack is one of the most popular chat platforms for businesses globally. When Salesforce acquired Slack,…
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Boost Pardot With These 12 Apps

Posted on August 31, 2021 in Pardot Pardot has many strengths – powerful email campaign automation with Engagement Studio, a close alignment with…
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