Category Archives: Email Delivery

Org-wide email addresses in Salesforce are email addresses that will be used by the Salesforce org to send emails from within Salesforce. They…

A/B testing enables you to test one change between two versions of your marketing assets. In the context of Account Engagement (Pardot), A/B…

Do you send automated email alerts, triggered by Flow or Apex, or are you using “send list email”? Could your reps and agents…

Dispatch day is the day you press the ‘send’ button and release your email campaign to the world. Whether the email campaign build…

The health of your email sending domain is something you should keep an eye on – it’s essential for Pardot email deliverability. Your…

Email addresses are the lifeblood marketing automation. Invalid, old, or dummy email addresses cause high email bounce rates, which eventually will lead to…

Pardot (Account Engagement) offers capabilities that promote data privacy, and compliance – which in turn, improves email deliverability. Email deliverability is a vast…

Recency and frequency are controls you can put in place to start alleviating marketing fatigue with Account Engagement (Pardot).

The world of email marketing today is being influenced by a number of factors that have cropped up in the past year or…

The most widely used metrics in email reporting are open and click rate – they’re easy to capture, communicate, and demonstrate that your…